1. Responsible for marketing spends on mobile/web channels for user acquisition
• Business and growth targets and improve them QoQ for channels such as Google, Facebook, LinkedIn and related platforms. Candidate will be responsible for driving admissions and franchise sign-up leads for EuroKids and KangarooKids as per business plan
• Plan, execute and track performance campaigns to deliver efficiency and best ROI
• Right digital and creative strategy for effective digital campaign results
2. Design, build and maintain social media presence for EK & KK Franchisee :
• Implementing best practices for raising brand awareness, brand recall and consistency in social media messaging through Social media marketing strategies.
• Leveraging social media platforms i.e. Facebook, Instagram, LinkedIn and Twitter
• Performing research on current benchmark trends and audience preferences
• Improving user experience on the company’s websites (including design, content, and usability)