- Develop and execute comprehensive digital marketing campaigns across various channels including email, social media, and search engines.
- Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.
- Manage projects from conception through execution, ensuring timely delivery and adherence to quality standards.
- Collaborate with cross-functional teams to align marketing strategies with overall business goals.
- Analyse campaign performance metrics and prepare reports to evaluate effectiveness and identify areas for improvement.
- Oversee email marketing initiatives, including content creation, audience segmentation, and performance analysis.
- Utilise Adobe Creative Suite to create engaging visual content for digital platforms.
- Maintain up-to-date knowledge of industry trends and emerging technologies in digital marketing.